By Dr. Elizabeth King, LCSW, CHt
When you first think of marketing, you might start off by thinking of the advertisements you see on billboards or the logos you see on cars. However, marketing is much more than that. Knowing how to market yourself is crucial not just in business, but in everyday life.
Developing this personal brand will allow you to differentiate yourself from the rest of the crowd. It is always important to know what your goals are and establish a plan of how you want to achieve it.
It is also important to recognize those who have already achieved your goal. Asking yourself how that person accomplished what you want will allow you to think critically about how you can do it also. By understanding their strengths and weaknesses you may be able to work on your own skills as well.
Ask yourself: When people think of you, what words come to mind? Are they positive or negative? How do I attract the right demographic for my product and services? Am I walking the talk? Thinking about these questions will allow you to determine your brand.
Of course, being realistic is always important. Creating brand recognition takes time. Create a plan of action, research how others do it, start working towards your goals and then be patient.
With that being said, you will need a game plan. Social media is always a good start because you can describe who you are right off the bat with a short biography. Your updates, posts, and photos also represent who you are, so always be cognizant of those things. Make sure you don’t post images that don’t represent you well. For example, if you are a motivational speaker, you should not post anything that is negative. Your readers are counting on you to inspire them. If you consistently go against what you want people to know you as, you will create brand confusion. It takes time to repair brand confusion, so try to avoid it.
The most difficult part of this process is managing your brand. Stay consistent, be professional, and most importantly be yourself. You always want to be authentic to you and stand by your morals and values. It is easy to recognize when someone is being insincere and this can lead to mistrust. Be the best you possible and you will see that your brand will grow.
That is how you live a SASSY life!
About Dr. Elizabeth King
Mindset Strategist for High-Achieving Women, Serial Entrepreneur, Holistic Psychotherapist, Hypnotherapist, Blogger, Speaker, Author, Polio Survivor.
Dr. King gives successful women the tools and strategies they need to live a healthier, happier, more balanced and purposeful life.
Dr. King is the Chief Inspiration Officer(CIO) and founder of Suits, Stilettos and Lipstick, International Holistic Center and DRK Global Enterprises. She also founded the Lipstick Foundation, a 501c3, nonprofit organization. Although all four companies have distinct missions, they all work hand and hand to deliver the same message of hope and empowerment.
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