About Rita

Rita Case 400x400

President and CEO


Rita Case is the President and CEO of The Rick Case Automotive Group.  She owns and operates the Rick Case dealership group which produces over $1 Billion in annual sales and ranks among largest dealer groups nationally. The 14 dealerships are located in South Florida and Atlanta, Georgia offering many franchises and recognized for setting national volume sale records.

Rita worked at her parent’s Honda motorcycle and car dealership, which was the first Honda dealership in the U.S., throughout grade school.  After graduating from the University of California with an Economics’ degree she followed her passion back to her parents  dealership, where she was determined to prove that a woman could be a successful car dealer. While managing the dealership she met Rick at a Honda car meeting in 1977, they married in 1980 and together built the Rick Case Auto Group.

Rita has received national recognition for her contribution to the auto industry.  A few significant awards: “National Dealers of the Year” by USA Today; Automotive News “Outstanding Women in the Auto Industry”; Northwood University’s Dealer Education and Distinguished Woman of the Year; Women’s Automobile Association’s Spirit of Leadership award.

She has been recognized for her business leadership; Nova Southeastern University inducted Rita into their Entrepreneur Hall of Fame. In the award’s 35-year history, she was only the 4th women inducted. Some other awards “Business Leader of the Year” from South Florida Sun-Sentinel, Junior Achievement, Northwood University, Leadership Broward and Rotary International. Ft. Lauderdale Chamber of Commerce’s “Woman Entrepreneur of the Year”; Ernst and Young “Entrepreneur of the Year”.    

Rita together with Rick are known for developing and leading events for non-profit groups which to date have raise over 100 million dollars: a few are Boys & Girls, Habitat for Humanity, the American Heart Association, hospitals; Cleveland Clinic, Holy Cross, Joe DiMaggio Children’s, Broward Partnership for the Homeless, American Cancer Society, Humane Society. They founded 38 years ago the “Rick Case Bikes for Kids” which has donated over 120,000 bicycles to underserved children during the holiday season.

Rita loves balancing her day with her career responsibilities, multiple community projects, piloting her Honda jet between the dealerships and their children and grandchildren.